In today’s complex business environment where industries are extensively regulated, it is an arduous task for companies to stay competitive. Today, Customer Relationship is the key to business growth. To keep your business afloat in the high-stakes’ marketplace, it is critical to managing efficiently and effectively your business relationships with your customers. Needless to say, Salesforce – the world’s #1 customer relationship management solution – will help you manage several aspects of your business operations while managing and improving your interactions with your customers.
In this post, we give you a roundup of 7 important reasons to grow your business with Salesforce implementation.
7 reasons to achieve business growth with Salesforce Implementation
Correct and full customer information
As a Customer Relationship Management Platform, Salesforce helps maintain full customer information accurately and completely.
Any incomplete and wrong information about the customer may become the cause of operational issues with the sales and marketing teams and lead to a negative impact on the customers. Through Salesforce implementation, the sales and marketing teams can easily share correct and full customer information. With Salesforce, you can automatically detect incorrect information helping your reps to correct them by themselves.
Better sales forecasting
Businesses thrive on data – past trends, opportunities, closures, etc. all matter for the sales teams. Salesforce helps understand the past data and the present trends enabling the sales team to predict the possibilities of future sales. With Sales Forecasting, sales reps can quickly draw insights about generating more revenues and plan their sales campaigns accordingly.
With Salesforce implementation, many of the sales teams’ mundane tasks such as appointment scheduling, opportunities’ updating, and lead tracking are done automatically. It enables the sales reps to obtain a 360-degree view of the leads and provide services to the customer proactively.
Enhanced sales team management
More often than not, the sales team has its daily and weekly schedule chock-a-block with sales calls. With updated customer information and past data, sales managers can define sales territories for their sales reps and help them make informed decisions.
Salesforce empowers the sales team to manage their leads better with automated lead conversion based on cloud technology. Thus, Salesforce can streamline business processes and helps increase revenues for the business.
Business process improvement
Salesforce CRM can improve business processes in an organization. It can help prioritize the leads based on the interactions with customers and their likelihood to convert and close. It also helps the sales team to reach out to the customers and engage at the right time leading to increasing optimal response from the customers.
Increase in employee productivity
According to the Harvard Business Review, “Fifty-two percent of high-performing salespeople identified themselves as power users who take full advantage of their companies’ CRM technology.“
Salesforce helps your employees by automating the mundane tasks and allowing them with more time to connect with prospective customers and nurture relationships with existing customers of your business. With the implementation of Salesforce, you would be adopting the right technology that helps in reducing your employees’ involvement in process-driven tasks and concentrate more on their core activities.
Enhanced customer service
Customer service pre and post sales are what that differentiates the best company from the creed and place it ahead of the others. Salesforce, as a robust Customer Relationship Management solution (CRM), offers just the same for you – by providing delightful services to each customer, every time they engage with your organization’s products or services.
With the CRM, the sales rep has all the information about the customer necessary to take the customer through the sales process smoothly. The sales rep no longer has to scramble for customer information; instead, the presentation of customer information in an organized and user-friendly manner helps the sales reps to effortless manage the sales process.
One of the critical requirements of business growth is a sound business strategy. Salesforce CRM not only helps you streamline your sales, marketing, and service departments but also helps you keep a tab on several related activities.
From inventory management and activity scheduling to business forecasting and production and accounting – all are well managed on Salesforce. You are better equipped with the right information to formulate business strategies in line with your short-term and long-term goals.
The success of any business is dependent on the coordinated and inter-departmental functioning of production, accounting, inventory, marketing, sales, and service, etc. While the customer is at the center of all these activities, relevant customer information with Salesforce implementation is made available handy in the form of personalized dashboards and reports helping everyone in the sales cycle perform optimally.