The world’s leading CRM company, Salesforce and InclusionHub Founding Partner, has announced a public-facing accessibility website that chronicles the company’s internal and community efforts to achieve complete equality for people with disabilities.

“We’ve been working on this site for over a year,” said Thomas Frantz, Salesforce’s senior manager of Accessibility Partnerships and Public Relations. 

“As someone with a disability, I’m delighted to share Salesforce’s and the global community’s accessibility efforts,” he added. 

The concept of “a11y” (pronounced “A-eleven-Y”) runs throughout the accessible site. This is an internationally recognized shorthand for “accessibility,” which was first abbreviated for the character constraints of social media. A11y has acquired traction outside of the technical sphere in recent years as a symbol for the broader accessibility and diversity inclusion movement.

The accessibility site contains educational content on the importance of accessibility, pertinent resources, highlights public programs, and a feedback form, in addition to emphasizing Salesforce’s continuous commitment to provide equitable opportunities to employees with disabilities.

Another intriguing element is Salesforce’s distinctive characters’ depiction of the disabled population. To produce graphics that visually represented the site’s messaging, the accessibility team collaborated with Salesforce’s brand team and members of the disability community.

“Through this collaboration, we intend to work more on equality, inclusion and belonging for people with disabilities. We hope through this site we can provide people with disabilities with the same opportunities and foster an inclusive culture,” Frantz added.

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